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Senior Trade Marketing Executive - Qatar

Job Summary :
The Senior Trade Marketing Executive assists the Trade Marketing Manager in implementing the marketing activities in the local market, manages local relationships and analyze the sales. He/she is responsible for executing local marketing action plan and acts as a country liaison (customers, retailers, mall, competition).

Main Responsibilities :
Implementation of the in-store marketing animation plan/guidelines from Retail Marketing Manager/Brand manager
- Oversees the performance and reports it to Retail Marketing Manager/Brand manager
- Analyzes profitability of the store/brands & monitors market share
- Conducts monthly reports on customer & sales analysis, shopper insights, traffic in store and store KPI’s
- Monitors customer feedback
- Responsible for the coordination/execution of the sales force animation program (brands training, incentive, data collection)
- Acts as a country liaison with retailers, malls
o Manage podium bookings, podium creation & annual advertising space opportunity with malls
o Source local service providers
- Analyze competition, best practices in local market and reports to Retail Marketing Manager / Brand Manager
- Responsible for forecasting new products orders & logistics coordination
- Additional tasks might be required, in reasonable alignment with the job role

Previous Experience :
3 to 7 years of relevant experience
Marketing of global brands in FMCG, Luxury, B to B, Brand development, Trade Marketing, Retail Marketing, ideally for multiple networks and multiple markets


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