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Performance Marketing Executive

Job Summary:

Our Performance Marketing Executive will have a passion for digital consumer marketing, will be creative and have strong analytical skills. You will have an established track-record in driving platform growth (traffic, conversion) across channels (preferably in the consumer goods/luxury space). Our Performance Marketeer will manage all performance-based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.

What you'll do:
  • Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
  • Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
  • Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
  • Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
  • Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
  • Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
  • Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
  • Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets
  • Manage the relationships with external digital marketing agencies
  • Adapt and optimize creatives and conversion points
  • Analyze and report on results using Google Analytics and other internal platforms

 

What you'll have:
  • Proficient English speaker (Arabic a plus)
  • Display of integrity in personal and business life
  • Strong team player; the ability to work independently while also successfully collaborating with peers
  • Degree in Marketing, Finance, Economics, Mathematics, Engineering, Computer Sciences or other related analytical field
  • Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels
  • Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
  • Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices
  • Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
  • Passion for consumer marketing, with experience in turning data into actionable insights
  • Enjoys high pace, demanding, performance driven environment
  • Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL
  • A minimum of 2 years of relevant experience 

 


Job Segment: SEM, Pre-Sales, Advertising, Social Media, Marketing, Sales