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Performance Marketing Executive - Lacoste

What we are looking for: Performance Marketing Executive Lacoste 

 

We are hiring a motivated Performance Marketing Executive to join our Lacoste Team. You will have a passion for digital consumer marketing, be creative and have strong analytical skills. You will have an established track-record in driving platform growth (traffic+conversion) across channels (preferably in the consumer goods/luxury space). You will manage all performance based campagins including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers. 

 

What you will do:

  • Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
  • Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
  • Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
  • Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
  • Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
  • Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
  • Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
  • Manage e-marketing budget and optimizing it on a daily basis  in order to meet online business targets
  • Managing the relationships with external digital marketing agencies
  • Adapting and optimizing creatives and conversion points.
  • Analyzing and reporting on results using Google Analytics and other internal platforms

     

    What we are looking for:

     

    • Proficient English speaker (Arabic a plus)
    • Display of integrity in personal and business life
    • Strong team player; the ability to work independently while also successfully collaborating with peers
    • Degree in Marketing, Finance, Economics, Mathematics, Engineering, Computer Sciences or other related analytical field
    • Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels
    • Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
    • Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices
    • Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
    • Passion for consumer marketing, with experience in turning data into actionable insights
    • Enjoys high pace, demanding, performance driven environment
    • Bonus: consumer goods/luxury industry background, GCC experience, knowledge of SQL

     

    Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.
     

    What we can offer you

    We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

    Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.  We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

     

    Amazing benefits

    We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.


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