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Marketing Executive

Marketing Executive – Al Farida

Location: Jeddah


The Marketing Executive understand Puig marketing strategy (multi-brand approach) and brands’ guidelines to ensure impactful launch implementations and a consistent image across all stores. He/she is the link between commercials, suppliers and company for all matters regarding the brand/ products. She / he is responsible for the implementation of local marketing actions, the follow up on all new launch expenses, in addition, to analysis and reporting.

Functions and Responsibilities:


  • Work closely with the Marketing Manager on the plan‘s implementation, schedule and activities across KSA and share a consolidated recap with PME marketing and retail team.
  • Coordinate the retail projects from the brief until the installation (ensuring a successful shipment as per the timelines)
  • Adapt and translate all assets related to launches: visuals, claims, videos, press release and social media content.
  • Ensure that POSM and GWP are available in stores as per the plan with the right display guidelines with a special focus on top and flagship doors
  • Compile pictures of all activities and share results to measure ROI (New Launch Feedback Report)
  • Track the quotations and expenses committed (AF Launch form and tracking file)
  • Plan and ensure implementation of PR events and release by working very closely with the PR agencies


Monitoring & Analysis:

  • Perform the Sell-out Analysis by retailer for all Puig brands with a focus on new launches
  • Follow-up Herrera Confidential Performance in all stores on a monthly basis
  • Track the retail updates in the market (pictures) and fill the Retail Plan
  • Analyze market’s trends and competitors’ activities in stores and on social media
  • Update the pricelist and assist in the price review yearly based on competitor review
  • Monthly follow-up of PR results and social media activities


Collaboration and Relationship

  • Point of contact for the marketing team in PME under responsibility and providing timely reporting back to the PME.
  • Coordinate merchandising guidelines & in-store activities with the Retail Team
  • Coordinate exception management requirements
  • Collaborate with Commercial team



Experience: 2-3 years marketing experience within a consumer driven environment, ideally gained in a Fragrance and/or cosmetic company or FMCG company backgrounds.


Education:  Bachelor’s degree in Business/Marketing or similar field

Languages:  Fluency in English and Arabic

Skills & Knowledge Required:

  • Effective communication skills
  • Ability to work in a matrix organization
  • Collaborative nature, ability to work with cross functional teams
  • Possess cultural awareness related to Saudi
  • High integrity/trustworthy


Job Segment: Merchandising, Esthetician, Cosmetology, Marketing, Retail, Hospitality