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Content Creator - Chinese Speaker

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years


As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.


Our passionate teams drive our vision forward, without them, we couldn’t create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals – and beyond. It’s an exciting journey we’re on, and one you could be part of.


What we are looking for: Content Creator – Chinese Speaker


We are looking for a content creator to join our New Markets team! You will be responsible for building our groups brands’ image and managing our online presence with Chinese consumers to engage them and drive them into our stores.


Content Creation (Wechat Group) & Community Management

  • You will manage internal stakeholders and brands’ communication plan for the Wechat marketing campaign;
  • You will manage the Wechat community development;
    • You will drive the content creation and strategy for the community through PGC (Professionally Generate Content) & UGC User Generated Content) including community topics, KOL (Key Influencers Leader) interview/communications, brand content for our WeChat accounts;
    • You will drive community engagement by creating high quality content, constantly adopting it to the consumers’ behavior changes.


Influencers’ Management & Marketing  

  • You will understand the influencers’ network and have some resources to connect with Chinese influencers;
  • You will manage the Chinese KOLs (Key Influencers Leaders);
  • You will coordinate with agencies for marketing campaign activation;
    • Key contact for marketing campaigns of our brands, Wechat promotion and Chinese consumer behaviors;
    • Support sales, marketing and project coordination when and as needed.


What we are looking for…

  • You will have a bachelor’s degree in marketing (focus on social media)
  • You will have around 3 years’ experience in content editing, social media on Wechat/Weibo accounts
  • You will have previous experience with a luxury fashion brand or online magazine
  • You will have a keen interest in and have had exposure to, fashion and lifestyle blogs
  • You will have previous experience with Chinese KOLs
  • You will be bilingual in English and Chinese
  • You will have excellent communication skills, be a team player, and be results driven


Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.


What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.  We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.


Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

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