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CRM Trainee

Job Summary:

We are Chalhoub Group, a leading business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years.


As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere. Through opportunities, development and support, we empower each and every employee to achieve their career goals – and beyond. It’s an exciting journey we’re on, and one you could be part of it.


Who we are looking for – A CRM Trainee to join the Group Loyalty Programme


About the Group Loyalty Programme

MUSE is the latest experience- based loyalty programme from the region’s leading luxury brand partner, Chalhoub Group. Bringing together over 35 aspirational fashion, beauty and lifestyle brands from across Chalhoub’s retail network in the UAE, Kuwait and soon in KSA - MUSE is a loyalty programme unlike any other, taking members on a story of inspiration and providing a world of experiences at their fingertips through the MUSE App. Members of MUSE can: collect and redeem points at more than 35 brands; unlock benefits as they elevate through the tiers; and enjoy a host of experiences tailored to them. To find out more, please visit www.experience-muse.com

Job Responsibilities:

Reporting to the CRM Manager, the CRM Executive’s overall responsibilities will be:

  1. Execute and track targeted member communications.
  2. Work alongside the marketing, data team and external agencies and vendors.
  3. Code and build email templates and set up SMS and Push Campaigns
  4. Test and ensure CRM deliverables are In line with brief
  5. Propose strategies to improve performance of communciations
  6. Assist with collecting and monitoring CRM KPIs monthly
  7. Assist in the delivery and optimization of customer lifecycle triggers and communication across email, sms and the mobile app.

Creation of campaign segments along side Data Insights team.

Your Profile:

The ideal candidate is:

  • MUST HAVE - Understanding of coding or ability to lean: HTML5, Java script, Database structure, fluid emails with spam safe html coding and CSS3. API knowledge is plus.
  • Advanced level of computer literacy, such as Microsoft Office and particularly in Excel.
  • University educated with either a marketing, IT or business related qualification.
  • Ideally Experienced in executing CRM campaigns on platforms such as Salesforce, Braze, Mailchimp and / or similar CRM platforms.
  • Technologically savvy and comfortable learning and using various digital tools and platforms.
  • Experience using analytics tools such as Google Analytics, and built-in tools within CRM Communication platforms.
  • Excellent communication skills both verbal and written. Arabic a plus!
  • Excellent team player with interpersonal skills.
  • Self-motivated, driven and with a desire to achieve results.