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Reporting to the Digital Marketing Manager, the MAKE UP FOR EVER CRM Manager will develop the value of the customer portfolio by establishing and maintaining a long and profitable relationship with the omnichannel customers (Boutique and Ecommerce) of the Brand. You will deploy and pilot the setup of the regional CRM DTC strategy, pilot the CRM activity performances and the quality of the database through campaigns with Marketing Cloud dedicated to recruitment or engagement and wakeup plans. You will work closely with the local Retail, eCommerce and Marketing teams, Chalhoub Group & Brand Central CRM teams.


As CRM Manager you will also support the Digital Marketing Manager with the online media planning (social media, search & other), by working closely with the media agency and while defining together with the Digital Marketing Manager the yearly strategy, deploying it and monitoring its performance.





  • Develop MAKE UP FOR EVER CRM strategy and annual action plan to support business needs with clear goal and measurements
  • Define consumer journeys based on segmentation and client behaviour to enhance creative and relevance of CRM
  • Shape both online and offline campaigns in line with key markets
  • Ensure regular upload of marketing campaigns into the CRM system
  • Identify, explore and manage partnerships/opportunities to expand customer database to acquire new high-profile clientele.
  • In charge of project management for CRM systems setup and new loyalty programs setup.



  • Drive MAKE UP FOR EVER data cleansing, usage, capture and enrichment
  • Ensure always-on proper data accuracy and integrity
  • Act as a gatekeeper of data privacy and ensure all staff follows the data privacy guideline and customer information is well protected
  • Kick-off MAKE UP FOR EVER new loyalty program dedicated to Boutiques and define program initiatives
  • Coordinate and align on logistics, purchasing and distribution of gifting procedure.



  • Work closely with the Digital Marketing Manager and with the media agency to set the yearly media strategy and action plan
  • Develop weekly/monthly/quarterly standard reports and metrics to evaluate program performance
  • Track progress and bring best in class actions to improve CRM performances in stores and online
  • Analyze customer data and identify further KPIs to drive customer conversion and retention
  • Run and track with the media agency social campaigns and programmatic to enlarge brand-customer database and increase online to offline conversion.



What we are looking for

  • Minimum 5 years of professional experience, of which 3 in CRM projects, in business units or global organization, with Salesforce mastery
  • BA Degree or equivalent
  • Fluent in English and Arabic
  • Proved creativity in client recruitment and development actions
  • Strong analytical and statistical competencies required
  • Strong project management skills with the ability to build collaborative relationships, willing to drive innovation and create ideas into implementation
  • Good understanding of media campaigns and tools management



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