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Brand Marketing Manager

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years

 

As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

 

Our passionate teams drive our vision forward, without them, we couldn’t create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals – and beyond. It’s an exciting journey we’re on, and one you could be part of.

 

What we are looking for: Brand Marketing Manager

 

As the Brand Marketing Manager, you be assisting the Senior Brand Marketing Manager in adapting the brand strategy to the region to meet business objectives and in defining and developing the adapted marketing tools to implement the brand strategy by market/store, you will also work closely with the retail marketing, digital marketing and commercial teams. You will maintain the brand standards applied across all activities and be responsible for managing the human capital in your area ensuring excellence of marketing performance. 
 

What you’ll do:

  • Appling in-depth knowledge of market dynamics, consumer/shopper insights and brand strength/weaknesses to break down the overall brand ambition into marketing and communication plans per market / per store. 
  • Develop the adapted tools to implement the strategy by market/store: ensures all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR). 
  • Presents the marketing action plan to the retail marketing 
  • New launches and its marketing tools 
  • Brand training 
  • Events calendar 
  • Challenges creative agencies to highest standards of communication. 
  • Animates the brand, media, and digital agency and identifies key opportunities for brand awareness. 
  • Coordinates the relationships between the Brand’s headquarters and the Retail marketing. 
  • Uses marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggests optimizations on actions and tools. 
  • Additional tasks might be required, in reasonable alignment with the job role 

 

What you need to succeed in this role:

We see success in the role as having a strong knowledge of the luxury consumer, the competitive landscape of the luxury industry, and an in-depth understanding of the evolving media and digital landscape in order to drive the brand vision regionally and globally, constantly elevating our ability to acquire new customers, retaining existing customers and continuing to drive sales in the luxury/lifestyle category through consumable content.

More specifically, we would love to hear from you if you can say yes to the below....

 

  • 7 to 11 years of relevant experience 
  • Marketing of global brands in FMCG, Luxury, B to B, Brand development, ideally for multiple networks and multiple markets
  • Knowledge of digital marketing and CRM
  • You will need to be commercially minded with a strong business acumen
  • Successfully implemented brand strategies for multiple regions
  • Excellent communicator; comfortable dealing with key stakeholders and building relationships

 

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.
 

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

 

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.  We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

 

Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.


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