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Regional Brand Marketing Manager - Swarovski

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years


As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.


Our passionate teams drive our vision forward, without them, we couldn’t create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals – and beyond. It’s an exciting journey we’re on, and one you could be part of.


What we are looking for: Regional Brand Marketing Manager Swarovski 

We are currently recruiting for a strategic Regional Marketing Manager for our luxury accessories brand Swarovski. We are looking for someone with regional middle east experience and an excellent understanding of the fashion/beauty industry from a 360 marketing point of view. In this role, you will be handling the overall marketing strategy, budgets and objectives and be expected to execute in a fast paced environment. We are looking for someone with a 360 overview of marketing, including: retail marketing, digital marketing, CRM and social media experience.


What you will do:

  • Define and implement the regional marketing strategy by market/store: ensuring all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR).
  • Cover UAE, Kuwait, Qatar and KSA regions including direct liaison with the brand locally
  • Work with local marketeers in other regions making sure strategy is implemented to brand guidelines
  • Oversee all offline events in-store and activations out of the store
  • Oversee digital marketing strategy including SEO/SEM  
  • Oversee CRM project
  • Challenge creative agency to the highest standards of communication.
  • Animate the brand, media, and digital agency and identify key opportunities for brand awareness.
  • Coordinate the relationships between the Brand’s headquarters and Retail marketing.
  • Use marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggest optimisation on actions and tools.


What you need to succeed in this role…

  • Minimum 7 years of relevant experience
  • University Degree in Business or Marketing
  • Excellent knowledge of the industry and ME Region
  • Excellent English and Arabic are required
  • Marketing experience with global brands in FMCG, Fashion, Beauty, ideally for multiple networks and multiple markets
  • An entrepreneur mindset, someone who can be fully accountable for deliverables
  • Enjoy a fast-paced environment/flexibility is key
  • Ability to coach and deal with regional teams  
  • Ability to cope in highly stressful situations


Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.


What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.  We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.


Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

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