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Brand Manager - MUFE

  1. Organizational:


  • Follow all relevant Marketing policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner


  1. Operational:


  • Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
  • Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner


Brand Strategy:


  • Plan, develop and implement marketing strategies in selected markets to achieve the designated brand’s objectives.
  • Communicate annual brand marketing plan to all relevant departments, and countries -  where applicable
  • Have an acute awareness of brand principles and communicate same to all clients
  • Coordinate with Marketing Executives on all aspects of planning, budgeting and implementation of events/PR/Media activities
  • Recommend wholesale/retail prices for the designated brands/products as per market requirements, keeping in mind the competition
  • Follow up on new stores openings according to guidelines: layout, project status, hand over, snag list and merchandising
  • Gather all elements required to prepare a 'New Collection training package' and ensure appropriate distribution of the material




  • Retain and expand distribution customer base
  • Monitor the competition in each region through market surveys, pricing analysis, product comparisons Etc. 
  • Monitor and analyze sell-out data so as to accurately forecast orders per season per client
  • Ensure creation of a “Products catalogue” for the best seller and update periodically
  • Solve the commercial problems (goods to be returned, quality problems, payments…).              


Brand Performance Analysis:


  • Provide and follow-up on brand specific key indicators to be integrated into reporting templates                             
  • Consolidate local reports and provide periodic analysis executive summary             
  • Analyse variations between periodic sales projections and actual sales      
  • Analyse the stock and ensure that dormancy is kept to a minimum
  • Recommend immediate action plans to Division Managers (re-order, specific line targets, transfer…).




  • Prepare ‘trend projection’ and pre-buying package (store/country/network) based on sell out, actual stock, planned new openings, etc...                                                                         
  • Present buying budget to direct manager &/or other countries for validation                                         
  • Attend buying sessions and place orders to suppliers as per budget and forecast, taking lead-time into consideration
  • Negotiate prices with suppliers to retain maximum gross margins and remain competitive in the market




  • Have a direct understanding of client needs in each region and edit data and react accordingly
  • Communicate regularly and effectively any relevant data provided by the brand owner
  • Create a rapport with each client in order to sustain good working relations
  • Analyse all order confirmations/orders prior to delivering to each client
  • Ensure that all clients have the sufficient and applicable tools as per principle in order to optimise sell out
  • Present the new products/collections to the customers, taking orders and following up of their existing stocks.




  • Compile the business review elements to be discussed periodically with the brand owner                             
  • Report any relevant regional economic activities to principle on a regular basis
  • Maintain a professional system for all files and company data
  • Ensure all product references are properly entered and updated in the database
  • Ensure receiving periodic analytical reports from all regions – where applicable.




  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization’s financial position
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.


Job Segment: Branding, Brand Manager, Merchandising, Strategic Planning, Marketing Manager, Marketing, Retail, Strategy

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