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Arabic Copy Writer

Job Summary:
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. He/ she is responsible for writing/ proof reading advertising copy for use by publication or broadcast media to promote goods and services.

Main responsibilities:
-Consumer Attention and Client Satisfaction
- Write advertisements copy for use by publication, broadcast or internet media; for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops.
- Write brochures, annual reports, documents, speeches and other sales, articles, bulletins, sales letters, and other related informative, marketing and promotional material.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Meet the account management team to discuss client requirements, core messages and product background.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Familiarise themselves with the product, target audience and competitor activities in the market.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns, working with creative director and art director to generate workable concepts and ideas and determine the best way to present advertising information.
- Assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material.
- Brainstorm ideas and concepts for the visual and words with other members of the creative team.
- Submit ideas and discuss progress with the creative director before making presentations to clients.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Amend, revise or redevelop campaigns in response to feedback from the creative director or clients.
- Modify copy until the client is satisfied.
- Write writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received
- Proofread copy to check spelling and grammar.
- Cast actors for TV and radio work, listening to voice tapes.
- Keep up to date with popular culture and trends.
- Liaise with production companies, photographers, typographers, designers and printers.
- Oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
- Discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.
- Plan and write headlines and text in such a way as to appeal to the people most likely to buy the product, and submit copy for approval.
- Work closely with the graphic designer to architect and implement the overall look and feel of the outbound consumer communications materials and website offering.